Kentucky residents can now conveniently and securely pay for goods with just their finger at Cheers Food and Fuel in Paducah, Kentucky using technology from biometric payments leader BioPay, LLC. The service is the first of its kind in any retail store in Kentucky. Cheers, a chain of 10 stores across the area, chose to implement BioPay in their Paducah store to give their check writing, credit and debit card customers greater convenience when making a purchase. An important benefit has been a reduction in Cheers Food and Fuel payment processing costs.
"We are providing our customers with the most secure payment method available and, at the same time speeding up the checkout process for them," says Freddie Bobo, Manager of Cheers. "With BioPay payments, consumer convenience is up and retailer costs are down. BioPay costs us 70% less than process credit or debit card transaction, and we can pass that savings along to the consumer."

Cheers is offering a free fountain drink to customers who enroll in BioPay at their store. After completing their first BioPay transaction the customer will also receive a $2.00 off coupon for their next BioPay purchase over $15.00.

The BioPay system uses a person's unique finger image and their chosen BioPay number (usually a phone number) to authorize a secured debit direct from their checking account. The one-time enrollment can be completed at any merchant that offers the biometric payment service and the entire process takes less than two minutes. Once enrolled, the customer can purchase in seconds with their finger at any BioPay payment location across the United States. The BioPay service is free to the consumer.

Many retailers across the country are choosing BioPay to give their check writing and credit/debit customers greater convenience when making a purchase. As a result, retailers are experiencing a dramatic reduction in payment processing costs.

Tim Robinson, President of BioPay, agrees, "Our goal is to provide the convenience of a secure, wallet-less world where consumers feel secure that none of their personal information is being 'left behind' at the time of transaction. We also believe that retailers pay too much in credit and debit card fees and BioPay solves that problem. With low flat fee per transaction pricing, BioPay is dramatically less expensive than Visa's typical two percent fee to merchants."

About BioPay

With over 1.9 million registered consumers, BioPay's customer adoption proves that the time for biometrics is now. Over 1,400 merchant locations are using one or more of BioPay's smart, secure methods for processing financial and other transactions requiring identification such as payroll check cashing, loyalty programs, age verification and stored value programs. BioPay's payment service offers merchants a low-cost form of payment and gives consumers a convenient, secure and quick way to pay for purchases. BioPay's patent-pending systems for grocers, convenience stores, gas stations, liquor stores and other retailers have been implemented across the nation. For more information on BioPay and its market-leading products please visit www.biopay.com.

About Cheers Food and Fuel

Cheers Food and Fuel is chain of 10 locally owned convenience stores in West Kentucky, Southern, Illinois, and Southeast Missouri.